Which motivational strategy would be most likely to reduce cognitive dissonance in workers when they are asked to perform work-related tasks?
A)Offering a raise to the person who completes the task most efficiently
B)Offering no reward
C)Offering a promotion to the person who completes the task most efficiently
D)Firing the person who completes the task least efficiently

Question

Quizplus · Accepted Answer

Offering no reward for the completion of work-related tasks is the strategy most likely to reduce cognitive dissonance among workers. The paradigm is called "effort justification," and it is a phenomenon in which people subconsciously attribute higher value to acts that are more difficult to accomplish. Working to meet a goal that comes with high extrinsic motivation, like earning a raise or promotion, or keeping one's job, makes the goal harder to achieve in the future unless it is accompanied by a goal of equal or greater worth. Workers develop a higher level of intrinsic motivation for a task to which no reward is directly attached.

Which Motivational Strategy Would Be Most Likely to Reduce Cognitive