Which of the following are attributes of qualitative research?
A)A standard questionnaire used for each respondent, the results of which are used for further decision making
B)Interviews regarding motivation as it relates to the research subject, the product of which is used to make a final decision
C)Randomly-chosen individuals within a carefully selected group that represents a larger population whose responses are used for further decision making
D)Group discussion, the content of which is used for further decision making

Question

Quizplus · Accepted Answer

Less standardized research methods like group discussion are used often in qualitative research for the purpose of further decision making rather than for making a final decision on the research subject. There is little to no statistical information to be gleaned from this research, unlike the results of a standard questionnaire. The respondents are randomly chosen and may or may not be an accurate sample of the entire population concerned. An example might be a focus group discussion, held on behalf of a presidential candidate, about why that candidate is or is not appealing to the voters participating in the discussion. The results will likely not compel a final decision about a significant issue, but will instead guide the candidate and their staff to present their image or message in a certain manner.

Which of the Following Are Attributes of Qualitative Research