Dividing members of the marketplace into subgroups based on personality characteristics or social status is called:
A)Categorical segmentation
B)Psychographic segmentation
C)Demographic segmentation
D)Identity segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation is the division of a group of people into subgroups that are defined by certain hallmarks of a person's identity or social status. They allow advertising groups or other parties to target messages to a portion of the population for maximum effect.

Dividing Members of the Marketplace into Subgroups Based on Personality