Question 1

Store security relates to ----.

Accepted Answer

Store security encompasses both personal security, ensuring the safety of employees and customers, and merchandise security, protecting products from theft or damage.

Question 2

Form of payment which a retailer may accept is ----.

Accepted Answer

Retailers can accept various forms of payment including cash, credit cards, and debit cards, making all of these options correct.

Question 3

Many retailers have improved their operation productivity through -----.

Accepted Answer

A

Question 4

The computerized check out is used by -----.

Accepted Answer

The answer of The computerized check out is used by...

Question 5

With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions

Accepted Answer

Outsourcing is the practice where a company hires an external party to perform services or create goods that traditionally were performed in-house by the company's own employees and staff.

Question 6

------ helps the retailers to face the crisis situations.

Accepted Answer

The answer of ------ helps the retailers to face the...

Question 7

------ is a key task for both large &small retailers.

Accepted Answer

Inventory management, risk management, and crisis management are all key tasks for retailers regardless of their size. Inventory management ensures that the right products are available at the right time, risk management involves identifying and mitigating potential threats to the business, and crisis management is crucial for responding effectively to unexpected events.

Question 8

----- helps the retailers to complete the tasks within the short period of time.

Accepted Answer

Computerization helps retailers complete tasks more efficiently and within a shorter period by automating processes and reducing manual work.

Question 9

---------is a warning to potential thieves and muggers.

Accepted Answer

Security guards serve as a deterrent to potential thieves and muggers, warning them of the presence of security measures.

Question 10

Insurance against--------is more important due to government rules.

Accepted Answer

Insurance against environmental risk is often emphasized due to government regulations aimed at protecting the environment and public health, which can impose significant liabilities on businesses for environmental damage.

Question 11

The factor leading to the growth of retailing is ----.

Accepted Answer

All the mentioned factors - changing consumer trends, technology, and demographics - contribute to the growth of retailing.

Question 12

Consumer buying process in retailing involves ----.

Accepted Answer

The consumer buying process in retailing involves all the steps listed: need recognition, search for information, and evaluation of retailers, among others.

Question 13

Atmosphere in retailing refers to ----.

Accepted Answer

Atmosphere in retailing refers to the overall feeling or mood created by a store through its aesthetic choices, including ambience, music, color, and scent, to enhance the shopping experience.

Question 14

E-tailing refers to ----.

Accepted Answer

E-tailing refers to the sale of goods and services through the internet, which is why option D, "retailing shopping using the internet," is the correct answer.

Question 15

A multi channel retailer sells merchandise ----.

Accepted Answer

A multi-channel retailer sells merchandise through more than one channel, which can include over the internet, through a physical store, over the telephone, and through personal selling, among others.

Question 16

Retailing is a marketing function which ----.

Accepted Answer

Retailing specifically refers to the sale of goods and services to the end consumer for personal, non-business use. Choices A and B describe wholesaling, and D is not a primary function of retailing.

Question 17

The correct statement about chain stores is ----.

Accepted Answer

The answer of The correct statement about chain stores is...

Question 18

________is a departments within a company that is responsible for producing some or all of that company's marketing communication.

Accepted Answer

The answer of ________is a departments within a company that...

Question 19

_________manage a company's brand and product line.

Accepted Answer

Brand managers are responsible for managing a company's brand and product line, overseeing the development and marketing strategies to ensure the brand's success.

Question 20

Who develop the verbal brand message?

Accepted Answer

Copywriters are responsible for developing the verbal brand message as they specialize in writing and crafting the language used in marketing and advertising materials.

Quiz 1: Retailing and Marketing Communication