Question 1

Institutional and ideas advertising are designed to create a favorable ___________and acceptability.

Accepted Answer

Institutional and ideas advertising aim to shape a favorable attitude and acceptability towards a brand, organization, or concept, rather than directly promoting a product or service.

Question 2

________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders

Accepted Answer

Public Relations (PR) is the practice that focuses on the management of information and communication between a company and its various stakeholders, including the public. PR professionals counsel companies about public opinion, manage crises, and work to enhance their client's image and relationship with the public and other important entities.

Question 3

___________firms offer graphic design services for all brands and for all media forms.

Accepted Answer

Design studios specialize in offering graphic design services for various brands across different media forms.

Question 4

___________ is a container and conveyor of information.

Accepted Answer

Packaging serves as a container and conveyor of information about a product, including its use, disposal, warnings, and environmental advice, making it a critical element of product marketing and communication.

Question 5

________firms specialize in e-commerce and interactive media.

Accepted Answer

Internet firms specialize in e-commerce and interactive media, as they focus on online platforms and technologies that facilitate these activities.

Question 6

_________firm valuates marketing communication idea and tests their effectiveness.

Accepted Answer

Research firms are specialized in evaluating marketing communication ideas and testing their effectiveness through various methods such as surveys, focus groups, and data analysis.

Question 7

B2B is _________.

Accepted Answer

B2B stands for business to business, which refers to transactions conducted between two companies rather than between a company and individual consumers.

Question 8

B2C is __________.

Accepted Answer

B2C stands for "business to consumers," which refers to the process of selling products or services directly from businesses to the end-users or consumers.

Question 9

Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as

Accepted Answer

Siquis were handwritten posters in the sixteenth and seventeenth centuries, considered early forms of advertising. They were used to communicate messages to the public, such as announcements or advertisements for goods and services.

Question 10

GE is ___________.

Accepted Answer

GE stands for General Electric, which is a multinational conglomerate corporation.

Question 11

_____________________is defined as a communication that aims at raising money from primary or secondary markets.

Accepted Answer

Financial advertising is specifically designed to communicate information related to financial matters, including efforts to raise money from primary or secondary markets. This type of advertising is used by companies and organizations to attract investors or inform the public and potential investors about financial opportunities, offerings, or conditions.

Question 12

. ________ is a series of interaction between customers and a company over a time.

Accepted Answer

Customer relationship involves a series of interactions between customers and a company over time, focusing on building and maintaining a positive relationship.

Question 13

__________are distinctive graphic designs used to communicate a product, company, or organization identity.

Accepted Answer

Logos are distinctive graphic designs that are used to represent a company, product, or organization, serving as a symbol of their identity.

Question 14

________is the process of creating a brand image that engages the heart and minds of customers.

Accepted Answer

Branding is the process of creating a unique image and identity for a product or service in the minds of consumers, aiming to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Question 15

____________are advantages that allow a product to satisfy customers needs wants or desires.

Accepted Answer

Benefits are the advantages or positive outcomes that a product provides to the customer, fulfilling their needs, wants, or desires.

Question 16

___________ is a visualization technique that indicates how customers perceive competing brands.

Accepted Answer

Perceptual mapping is a visualization technique used to show how consumers perceive different brands or products in relation to each other, often based on various attributes or dimensions.

Question 17

The literal meaning of trademark is ___________.

Accepted Answer

The literal meaning of "trademark" is "mark of a trade," which refers to a symbol, word, or phrase legally registered or established by use as representing a company or product.

Question 18

___________is the degree of attachment that customers have to a brand as expressed by repeat purchases.

Accepted Answer

Brand loyalty is the correct answer because it specifically refers to the degree of attachment customers have to a brand, which is demonstrated through their repeat purchases.

Question 19

___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems.

Accepted Answer

A brand community is a group of customers who are invested in a brand beyond just the products or services it sells. They share a common interest in the brand, engage in discussions, share experiences, and often help each other with brand-related issues. This differentiates it from broader concepts like social networks, which are not necessarily centered around a brand, or community networks and brand networks, which do not specifically imply a focus on customer interaction and problem-solving around a brand.

Question 20

__________ is the application of an established brand name to new product offerings.

Accepted Answer

Brand extension refers to the strategy of using an existing brand name to launch new products or services in a different category, leveraging the brand's established reputation to enter new markets.

Quiz 2: Advertising: Terminology, Concepts, and Branding Terminology