When creativity is referred in the context of advertising, it is _______________.
A) purposive
B) informative
C) frequent
D) rare
Correct Answer:
Verified
Q5: _ is an advertising agency established by
Q6: Research plays a critical role in advertising
Q7: Segmentation helps Multi-brand advertisers to avoid _.
A)brand
Q8: _ are always worried about safety and
Q9: Perceptual mapping is based on _.
A)consumer preference
B)brand
Q11: A straight radio announcement usually delivered by
Q12: An ideal _ has to work as
Q13: Indian advertising has for long been criticized
Q14: Media planning has become increasingly _.
A)digital
B)innovative
C)creative
D)scientific
Q15: _ is defined as a communication that
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