An ideal _____________ has to work as a bridge between research and communication strategy.
A) idea
B) brainstorming
C) creativity
D) creative brief
Correct Answer:
Verified
Q7: Segmentation helps Multi-brand advertisers to avoid _.
A)brand
Q8: _ are always worried about safety and
Q9: Perceptual mapping is based on _.
A)consumer preference
B)brand
Q10: When creativity is referred in the context
Q11: A straight radio announcement usually delivered by
Q13: Indian advertising has for long been criticized
Q14: Media planning has become increasingly _.
A)digital
B)innovative
C)creative
D)scientific
Q15: _ is defined as a communication that
Q16: The MRTP Act has two aspects, namely
Q17: The _ ad for its 'while perfect'
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