In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.
A) trade show
B) news release
C) infomercial
D) double-page spread

Question

Quizplus · Accepted Answer

A news release, also known as a press release, is commonly used to announce changes in a company or its product line to the media and public.

In Planning and Obtaining Publicity, a Frequently Used Tool Is