Sampling is an appropriate strategy for which type of products?
A) products which are classified as shopping goods
B) products in the decline stage of their product life cycle
C) commodity products like salt, sugar, and baking soda
D) products which are in the introductory stage of the product life cycle

Question

Quizplus · Accepted Answer

Sampling is particularly effective for products in the introductory stage of their product life cycle because it allows consumers to try the product without risk, thereby encouraging adoption and increasing awareness.

Sampling Is an Appropriate Strategy for Which Type of Products