Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?
A)Its marketing mix
B)Task features
C)Current conditions
D)Physical features

Question

Quizplus · Accepted Answer

Task features explain the difference in consumer behavior because the purpose of the purchase (protecting steel desks vs. irreplaceable antiques) influences the decision-making process and priorities, such as the level of protection needed.

Consumer Behavior Differs When You Are Installing a Fire Protection