Which of the following is NOT one of the criteria which have to be met if the segmentation process is to be valid:
A)the segment is large enough to be profitable
B)consumers within a segment have similar product needs and differ from consumers in other segments
C)the consumers in a segment have to be alike demographically
D)the important differences among segments can be identified

Question

Quizplus · Accepted Answer

The validity of a segmentation process does not necessarily require that consumers within a segment be alike demographically. Instead, it focuses on whether their needs and behaviors are similar and distinct from other segments, not their demographic similarities.

Which of the Following Is NOT One of the Criteria