Marketers use various mythical creatures and personalities, such as the Pillsbury Doughboy or Sasquatch, to create an identity for their products. The personalities become well-known in popular culture, and are effective representatives for their products. Such figures are called:
A)Spokespersons
B)Marketing figures
C)Role icons
D)Product determinants

Question

Quizplus · Accepted Answer

These figures are referred to as "Marketing figures" because they are created to represent and promote a brand or product, becoming recognizable symbols in popular culture.

Marketers Use Various Mythical Creatures and Personalities, Such as the Pillsbury