Contactual reference groups are:
A)Close groups that we currently belong to, or perhaps belonged to in the past, but no longer want to associate ourselves with.
B)Close groups with which we interact regularly and where there is a degree of proximity.
C)Groups of people that the consumer can identify or admire (often from afar), and aspires to be like them in some way.
D)none of the above

Question

Quizplus · Accepted Answer

Contactual reference groups are those with which individuals have regular interaction and a certain level of closeness, such as family, friends, and coworkers. These groups significantly influence an individual's behavior and attitudes.

Contactual Reference Groups Are