The value-expressive influence of reference groups is:
A)When a consumer uses the reference group to actively get information from opinion leaders or expert groups.
B)When a person is influenced in their choice of brand by the preferences of those with whom they socialize, including family members and work colleagues.
C)When someone buys a particular brand to enhance their image, and because they admire characteristics of people who use the bra

Question

Quizplus · Accepted Answer

Value-expressive influence occurs when an individual adopts a brand or product because it enhances their self-image or is associated with a desirable group. This influence is about expressing personal values and identity through the brands one chooses, often because of admiration for the users of the brand.

The Value-Expressive Influence of Reference Groups Is