__________________________ require either major change in an area of behavior that is relatively unimportant to the individual or a minor change in an area of behavior that is very important to the user.

Question

Quizplus · Accepted Answer

Dynamically continuous innovations often involve changes that are not drastic enough to create new markets but significant enough to require some adjustment by consumers. These innovations may require a major change in behavior for something that isn't central to the user's lifestyle or a minor change in something very important to them.

__________________________ Require Either Major Change in an Area of Behavior