Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering.

Question

Quizplus · Accepted Answer

The correct term is "Relative Advantage," which refers to the degree to which an innovation is perceived as better than the idea it supersedes. It emphasizes the importance of the innovation being seen as providing clear benefits over existing solutions.

Probably the Most Important Factor to the Success of an Innovation