_______________________ or consumers' ability to try out an innovation without incurring risk to valued resources (financial, esteem, status, time, information), is another factor critical to successful diffusion of innovations.

Question

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Trialability refers to the extent to which an innovation can be experimented with on a limited basis, which is crucial for its adoption as it allows potential adopters to explore the innovation without making a full commitment, thereby reducing perceived risks.

_______________________ or Consumers' Ability to Try Out an Innovation Without