Question 1

A persuasive message sent to journalists by PR officials to attract their interest in the client

Accepted Answer

A pitch is a message sent by PR officials to journalists to attract their interest in covering a story about their client. It is designed to persuade the journalist that the story is newsworthy.

Question 2

A publication targeting people associated with a specific industry

Accepted Answer

A trade publication is specifically designed for people associated with a particular industry, providing news, trends, and information relevant to that field.

Question 3

____________ is an official information given to media outlets by the organisation

Accepted Answer

A press release is an official statement issued to newspapers, television news programs, websites, and other media outlets to announce something newsworthy. It is a primary way organizations communicate with the public and the media.

Question 4

____________ is an event conducted prior to the product launch for invited people from media outlets

Accepted Answer

A press tour is an event organized by a company before launching a product, where they invite people from media outlets to generate buzz and coverage for the product.

Question 5

Full form of PRSI

Accepted Answer

The full form of PRSI is Public Relations Society of India, which is a professional body for public relations practitioners in India.

Question 6

PRSI is established in

Accepted Answer

PRSI was established in 1958.

Question 7

Full form of IPRA

Accepted Answer

The full form of IPRA is International Public Relations Association, which is a leading global network for Public Relations professionals.

Question 8

IPRA International code of ethics also known as

Accepted Answer

The IPRA International Code of Ethics is also known as the Code of Athens. It was established to guide public relations professionals in their duties and responsibilities, promoting ethical practices within the industry.

Question 9

IPRA International code is authored by

Accepted Answer

The IPRA (International Public Relations Association) Code of Conduct, also known as the Code of Athens, was authored by Lucien Matrat in 1965. This code was established to guide public relations professionals in their conduct and decision-making processes.

Question 10

IPRA established in

Accepted Answer

IPRA was established in 1955.

Question 11

A firm which helps the clients by managing the advertising process is called

Accepted Answer

An ad agency, or advertising agency, is a business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients.

Question 12

Among the following which is not a function of advertising?

Accepted Answer

Advertising serves various functions including increasing sales, persuading dealers to stock a product, and informing about the launch of a product. Therefore, none of the options listed directly states a function that advertising does not perform.

Question 13

Which of the following is a campaign by Kerala government to fend off the covid-19 pandemic?

Accepted Answer

"Break the Chain" is a campaign initiated by the Kerala government to combat the spread of COVID-19 by promoting good hygiene practices, such as hand washing and social distancing.

Question 14

'Beti Bachao Beti Padhao' was a campaign for

Accepted Answer

'Beti Bachao Beti Padhao' is a campaign launched by the Government of India that aims at the welfare of the girl child. It focuses on raising awareness and improving the efficiency of welfare services intended for girls in India.

Question 15

Public relations activities of Kerala government is coordinated by

Accepted Answer

The Information and Public Relations Department is responsible for coordinating the public relations activities of the Kerala government, handling communication between the government and the public, as well as media relations.

Question 16

__________ is an action taken by a private company to contribute to the development of the society it exists

Accepted Answer

Corporate Social Responsibility (CSR) refers to practices and policies undertaken by corporations intended to have a positive influence on the world. This concept emphasizes a company's commitment to operate in an economically, socially, and environmentally sustainable manner.

Question 17

Pick the odd one out

Accepted Answer

A), B), and C) are all advertising agencies, while D) Hindustan Unilever is a consumer goods company.

Question 18

ASCI stands for

Accepted Answer

The correct acronym for ASCI stands for Advertising Standards Council of India, which is a self-regulatory voluntary organization of the advertising industry in India.

Question 19

ASCI is a

Accepted Answer

The Advertising Standards Council of India (ASCI) is a self-regulatory voluntary organization of the advertising industry in India. It was established to promote responsible advertising, ensuring the protection of the consumer's interest.

Question 20

First newspaper in India to print an advertisement is

Accepted Answer

The Bengal Gazette, also known as Hicky's Gazette, was the first newspaper in India to print an advertisement, making it a pioneer in Indian print media.

Quiz 3: Public Relations and Advertising