Question 1

'The taste of India' is a slogan of

Accepted Answer

'The taste of India' is the slogan of Amul, which is a dairy brand in India.

Question 2

A short music used in television or radio ad is called

Accepted Answer

A jingle is a short song or tune used in advertising and for other commercial uses, typically catchy and memorable, and specifically designed to convey information about a product or service.

Question 3

A strategy of indirectlyadvertising products like liquor and tobacco, ads of such are banned

Accepted Answer

Surrogate advertising is a strategy used to promote banned products, like liquor and tobacco, indirectly by advertising a different product under the same brand name.

Question 4

Which of the following is not an element of print ad-copy?

Accepted Answer

Byline is not an element of print ad-copy; it's more commonly associated with articles or news stories, indicating the author's name. Print ad-copy elements typically include the company logo, body copy, and pictures to convey the advertisement's message.

Question 5

Consistent attempt to influence decisions and policies of government is called

Accepted Answer

Lobbying refers to the activities undertaken to influence government officials and their decisions on policies and legislation. Lobbyists often represent specific interest groups or industries, and their work involves meeting with politicians, providing information, and advocating for certain outcomes that benefit their clients or causes.

Question 6

A new window with full of adsappearing in front of website is called

Accepted Answer

Pop-up ads are the type of advertisements that open in a new browser window in front of the website content, often interrupting the user's browsing experience.

Question 7

Advertising puffery is

Accepted Answer

Advertising puffery refers to the use of exaggerated, subjective claims in advertisements that cannot be objectively verified, often used to create a positive impression of a product or service without making specific, provable assertions.

Question 8

Advertising content in a form of news article or an editorial content is called

Accepted Answer

Advertorial is the correct term for advertising content that is presented in the form of a news article or editorial content, blending marketing messages with a format typically used for independent editorial content.

Question 9

Google ads launched as AdWords in

Accepted Answer

Google Ads, originally known as AdWords, was launched by Google in October 2000. This platform allowed businesses to advertise to people searching on Google.com or visiting websites in the Google Display Network.

Question 10

The book Public Opinion is written by

Accepted Answer

"Public Opinion" is a seminal book written by Walter Lippmann, published in 1922, which analyzes the role of media and public opinion in a democracy.

Question 11

Piyush Pandey is associated with_________

Accepted Answer

Piyush Pandey is associated with Ogilvy, where he has had a significant impact on advertising and creative direction.

Question 12

'Just do it' is a slogan of

Accepted Answer

"Just do it" is a famous slogan of Nike, a major American sportswear and equipment company.

Question 13

The price paid by an online advertiser to the publisher for a single click on the ad is called

Accepted Answer

Cost per click (CPC) is the term used to describe the price paid by an advertiser to a publisher for a single click on an ad, which directs the visitor to the advertiser's website.

Question 14

Copyright is for

Accepted Answer

Copyright is a form of intellectual property law that protects original works of authorship including literary, dramatic, musical, and artistic works.

Question 15

Which of the following is the gateway to a website?

Accepted Answer

The homepage serves as the gateway to a website, providing visitors with an overview and access to the different sections and features of the site.

Question 16

Chrome is a

Accepted Answer

Chrome is a web browser developed by Google. It allows users to access and navigate the internet.

Question 17

Sub editor in a newspaper is called

Accepted Answer

A sub-editor in a newspaper is often referred to as a "cub" editor, especially when they are relatively new or inexperienced in the field. This term reflects their role in learning and growing under the guidance of more experienced editors.

Question 18

Tim Berners Lee invented .....

Accepted Answer

Tim Berners-Lee is credited with inventing the HyperText Markup Language (HTML), which is the standard markup language for documents designed to be displayed in a web browser.

Question 19

Caravan is a

Accepted Answer

Caravan is a magazine known for its in-depth investigative journalism and narrative stories, focusing on politics, culture, art, and literature.

Question 20

Who among the following was the editor of Illustrated Weekly?

Accepted Answer

Khushwant Singh was the editor of the Illustrated Weekly of India, where he was known for revitalizing the magazine and increasing its readership.

Quiz 4: Advertising and Media-Related