Question 1

Which type of market is Levi strauss (jeans)?

Accepted Answer

Levi Strauss operates in a monopolistic competition market, where many firms sell products that are similar but not identical. This market structure allows for product differentiation, which is a key characteristic of the jeans market where Levi Strauss competes.

Question 2

A buyer searches information of product from

Accepted Answer

A buyer typically uses both internal (memory, past experiences) and external (advertisements, reviews) sources to gather information about a product.

Question 3

What is Situational influence of buyer decision process?

Accepted Answer

Situational influence on the buyer decision process includes factors like time and location, which can affect how and when a purchase is made.

Question 4

Which Motive that influence where a person purchase product on a regular basis?

Accepted Answer

Patronage motives are the reasons or motivations that influence where a person decides to make their purchases on a regular basis. These motives can include factors such as loyalty to a particular brand, store, or salesperson, convenience, service quality, and product selection.

Question 5

Which of the following involvesthe development of Graphic design for a product ?

Accepted Answer

The answer of Which of the following involvesthe development of...

Question 6

What is closely related with packaging and is used for identification, promotional and informational purpose?

Accepted Answer

Labeling is closely related to packaging and is used for identification, promotional, and informational purposes. It involves attaching labels to a product to provide important information to the consumer, including product usage, ingredients, and brand identity.

Question 7

Which activity coordinates advertising ,personal selling, sales promotion, publicity and packaging?

Accepted Answer

The answer of Which activity coordinates advertising ,personal selling, sales...

Quiz 8: Marketing and Consumer Behavior

Which type of market is Levi strauss (jeans) ?