Advertising has its shortcomings illustrated by which of the following?
A) advertising cannot be as persuasive as a company sales person
B) advertising is impersonal
C) advertising can be extremely expensive when using a multimedia approach
D) advertising can only conduct a one-way communication with the audience
Correct Answer:
Verified
Q1: The process in which one idea is
Q2: ASCI stands for:
A) advertising standards council of
Q4: The avoidance of the use of 'bait
Q5: Copy testing is a specialized field of
Q6: _are established to influence government policy, corporate
Q7: AIDA stands for:
A) attention, interest, desire and
Q8: _is a form of contextual advertising where
Q9: _is the measure of the degree of
Q10: _is a demographic description of the people
Q11: Cool hunters are the marketing professionals who
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