_______is the measure of the degree of brain activity that can be used to asses a person's reactions to an ad.
A) response activity
B) reaction activity
C) consumer assessment
D) alpha activity
Correct Answer:
Verified
Q3: Advertising has its shortcomings illustrated by which
Q4: The avoidance of the use of 'bait
Q5: Copy testing is a specialized field of
Q6: _are established to influence government policy, corporate
Q7: AIDA stands for:
A) attention, interest, desire and
Q8: _is a form of contextual advertising where
Q10: _is a demographic description of the people
Q11: Cool hunters are the marketing professionals who
Q12: An online banner ad that looks like
Q13: Advertising that is under complete control of
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