Question 1

"A lot can happen over coffee", is tagline of:

Accepted Answer

"A lot can happen over coffee" is the tagline of Cafe Coffee Day, a popular coffee chain in India.

Question 2

When the same brand name holds several products in different markets, it is known as the

Accepted Answer

An umbrella brand is a single brand name that is used to span a range of related products in different markets. This strategy allows for brand recognition and loyalty to transfer across products under the same brand umbrella.

Question 3

The term brand equity refers to:

Accepted Answer

Brand equity encompasses the value attached to a brand, its financial value, and its level of popularity among consumers.

Question 4

Which of the following is a name, term, sign, symbol, design, or a combination of these, that

Accepted Answer

A brand is a name, term, sign, symbol, design, or a combination of these elements, used to identify the goods or services of one seller and to differentiate them from those of competitors.

Question 5

Using one brand name for several related products is known as which of the following?

Accepted Answer

Family branding refers to a marketing strategy where a single brand name is used for several related products. This approach helps in creating a unified brand image and leverages the brand equity across multiple products.

Question 6

Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be

Accepted Answer

Brand extension is the correct answer because it involves using an existing brand name to launch a product in a different category, leveraging the existing brand's equity and customer base to gain acceptance for the new product. In this case, Surf Excel used the brand value of Surf to enter or expand in the market.

Quiz 1: Advertising and Branding