A brief should inform about the:
A) Solutions only
B) Give direction only
C) Details of sales
D) Problem/challenge of the customer.
Correct Answer:
Verified
Q6: An important Element of a radio Ad
Q7: A copywriter generally works as a part
Q8: _ is known as the mental shortcuts
Q9: Characteristics of a copywriter:
A)Creative
B)Creative, Smart, Good Communicators,
Q10: Under A Hierarchy - of - Effects
Q12: Young's creative process: _
A)Immersion - digestion -
Q13: Marketing brief is a:
A)Document outlining the questions
Q14: copywriting is the art of spreading marketing
Q15: A pre-writing technique where you write for
Q16: _ is about thinking of challenges visually
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