Marketing brief is a:
A) Document outlining the questions about markets
B) Document outlining the questions about customers
C) Document outlining the questions about markets and customers
D) Document outlining the expectations by a company's marketing team regarding a advertising campaign. The marketing team can clearly define what they want the creative team to create.
Correct Answer:
Verified
Q8: _ is known as the mental shortcuts
Q9: Characteristics of a copywriter:
A)Creative
B)Creative, Smart, Good Communicators,
Q10: Under A Hierarchy - of - Effects
Q11: A brief should inform about the:
A)Solutions only
B)Give
Q12: Young's creative process: _
A)Immersion - digestion -
Q14: copywriting is the art of spreading marketing
Q15: A pre-writing technique where you write for
Q16: _ is about thinking of challenges visually
Q17: A psychological basis that motivates the viewer
Q18: Pathos appeals to which of the following?
A)Morals
B)Data
C)Emotions
D)Evidence
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents