A psychological basis that motivates the viewer toward the advertiser's goals by titillating the viewer with actual or suggested nudity
A) Sex appeal
B) Rational appeal
C) Emotional appeal
D) Personal appeal
Correct Answer:
Verified
Q12: Young's creative process: _
A)Immersion - digestion -
Q13: Marketing brief is a:
A)Document outlining the questions
Q14: copywriting is the art of spreading marketing
Q15: A pre-writing technique where you write for
Q16: _ is about thinking of challenges visually
Q18: Pathos appeals to which of the following?
A)Morals
B)Data
C)Emotions
D)Evidence
Q19: What type of stories dig deeper into
Q20: Which part of the plot ties up
Q21: Good copywriting is about highlight the benefits
Q22: regular _ should be conducted to maintain
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