Question 1

Event marketing is
A)a good
B)Tangible
C)a service
D)a product

Accepted Answer

Event marketing is considered a service because it involves planning, promoting, and conducting events, which are intangible experiences rather than physical goods.

Question 2

You've found a venue online that you think would be suitable. What should you do?
A)Book it immediately so you have a backup at all times
B)Visit the venue to further determine its suitability
C)Compare its renting price with others and go with the cheapest
D)Compare its location with others and select

Accepted Answer

Visiting the venue is crucial to assess its suitability for your needs, ensuring it meets your expectations and requirements.

Question 3

Why should you research into whether or not there are other similar corporate events happening around the same time as yours?
A)Because you can look into what they\re doing and emulate it
B)Because hosting your event at the same time could affect its attendance
C)Because you can suggest teaming up with them to make
D)Because you\ll know it\s a good time to host your

Accepted Answer

Hosting your event at the same time as other similar corporate events could lead to a decrease in attendance, as potential attendees might have to choose between multiple events.

Question 4

When booking a supplier, service, entertainer, etc., what should you determine?
A)That they have public liability insurance
B)That they have attended events like yours in the past
C)That they will fully sponsor your event
D)That they are the most local option available

Accepted Answer

It is important to determine that they have public liability insurance to ensure that any potential liabilities or accidents during the event are covered.

Question 5

What is the need for a liaison officer?
A)Act as a communicator between the client and event organization
B)Takes feedback from the event attendees
C)Promotes the event
D)Responsible for media coverage

Accepted Answer

A liaison officer acts as a communicator between different parties, such as a client and an event organization, to ensure clear and effective communication.

Question 6

Which of the following is not a part of On-Site stage?
A)Register delegates and run 'Help Desk'
B)Manage any off-site functions
C)Reconcile all revenue and invoices
D)Assign staff Registration, Meeting Rooms,

Accepted Answer

Reconciling all revenue and invoices is typically part of the post-event stage, not the on-site stage.

Question 7

Which department handles seating, directions and refreshments?
A)Venue department
B)Hospitality department
C)Programme department
D)Equipment department

Accepted Answer

The Hospitality department is responsible for managing seating arrangements, providing directions to guests, and handling refreshments at events.

Question 8

'Embracing Egalitarianism' means
A)Equality
B)Teamwork
C)Employee engagement
D)Motivation

Accepted Answer

Egalitarianism is a school of thought that emphasizes equality and equal rights across all aspects of society, which aligns with the concept of 'Equality'.

Question 9

Caps, T-shirts, items of apparel are some examples of
A)Promotional products
B)Merchandising items
C)Both a & b
D)None of the above

Accepted Answer

Caps, T-shirts, and other items of apparel can be used both as promotional products to advertise or promote a brand or event, and as merchandising items sold to fans or customers. Therefore, both A and B are correct.

Quiz 1: Event Management: Key Elements, Strategies, and Tools

Event marketing is

You've found a venue online that you think would be suitable. What should you do?

Why should you research into whether or not there are other similar corporate events happening around the same time as yours?

When booking a supplier, service, entertainer, etc., what should you determine?

What is the need for a liaison officer?

Which of the following is not a part of On-Site stage?

Which department handles seating, directions and refreshments?

'Embracing Egalitarianism' means

Caps, T-shirts, items of apparel are some examples of