Customer orientation, a component of market orientation, places the customer at the core of all aspects of the enterprise.

Question

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Customer orientation is one of the main pillars of market orientation, and it emphasizes the importance of placing the customer's needs and preferences at the heart of all business decisions and actions. By adopting a customer-centric approach, companies can enhance customer satisfaction, engagement, and loyalty, and ultimately achieve sustainable growth and profitability.

Customer Orientation, a Component of Market Orientation, Places the Customer