Appropriate and effective marketing metrics must be designed to identify, track, evaluate, and provide key benchmarks for improvement. In the context of change drivers affecting the future of marketing, this reflects the ________.

Question

Quizplus · Accepted Answer

The shift to justifying the relevance and payback of the marketing investment reflects the need for appropriate and effective marketing metrics to track and evaluate marketing efforts, in order to demonstrate their effectiveness and justify the investment in marketing. The other options may also be relevant drivers affecting the future of marketing, but they are not directly related to the use of marketing metrics.

Appropriate and Effective Marketing Metrics Must Be Designed to Identify