When the text states that marketers need to create tools for ongoing, meaningful measurement of marketing productivity, it is referring to the need for ________.

Question

Quizplus · Accepted Answer

The phrase "ongoing, meaningful measurement" implies a need for accountability, or the ability to measure and report on the success (or lack thereof) of marketing efforts. Without accountability, it becomes difficult to evaluate the effectiveness of marketing strategies and make informed decisions about how to allocate resources in the future.

When the Text States That Marketers Need to Create Tools