Question 1

Which of the following areas should not be taken into consideration when formulating a retailer's promotional strategy?
A)the retailers credit customers.
B)the price level of the merchandise.
C)merchandise inventory levels.
D)the retailer's net worth.

Accepted Answer

The retailer's net worth is not directly relevant to formulating a promotional strategy, which typically focuses on attracting customers and boosting sales through methods like advertising and sales promotions. The net worth is a financial measure of the company's value, not a factor in promotional planning.

Question 2

The two objectives of institutional advertising include:.
A)creating a positive store image and public service promotion
B)publicity and sales promotions.
C)advertising a sale and generating store
D)none of the above

Accepted Answer

Institutional advertising aims to create a positive image of the company or organization and often includes public service promotion to enhance that image, rather than focusing directly on sales promotions or specific product advertising.

Quiz 10: Marketing and Business Strategy

Which of the following areas should not be taken into consideration when formulating a retailer's promotional strategy?

The two objectives of institutional advertising include:.