What is the frame work that describes the positioning of firms database to support decisions with in the purview of total customer loyalty strategy
A)Customer retention strategy.
B)Customer bonding .
C)Customer positioning.
D)Customer acquisition.

Question

Quizplus · Accepted Answer

Customer bonding is the framework that focuses on creating strong relationships between the firm and its customers, which is essential for supporting decisions within the scope of a total customer loyalty strategy. This approach emphasizes long-term engagement and loyalty, rather than just acquisition or retention.

What Is the Frame Work That Describes the Positioning of Firms