Goals and objectives should be set ________.
A) at the beginning of marketing planning
B) at the end of the situation analysis
C) after marketing strategies are fixed
D) after completion of market research, situation analysis, and competitor analysis
E) during SWOT analysis while identifying external opportunities and threats

Question

Quizplus · Accepted Answer

Setting goals and objectives after completing market research, situation analysis, and competitor analysis ensures that they are informed by a comprehensive understanding of the market environment, competitive landscape, and internal capabilities. This timing allows for strategic alignment and realistic goal-setting based on current and anticipated market conditions.

Goals and Objectives Should Be Set ________