The process of measuring marketing results and adjusting the marketing plan as needed is called marketing ________.
A) control
B) metrics
C) management
D) strategy
E) planning

Question

Quizplus · Accepted Answer

Marketing control involves measuring and evaluating the results of marketing efforts and making adjustments as necessary to ensure the goals of the marketing plan are being met. Metrics and management are related concepts but not specific to the process of measuring and adjusting marketing results. Strategy is the overarching plan for achieving marketing goals, while planning is the initial development of that plan. Therefore, A is the best choice as it specifically aligns with the process described in the question.

The Process of Measuring Marketing Results and Adjusting the Marketing