Open Sesame is a chain of Thai restaurants located in the western United States. The marketing manager has discovered that there is a growing demand for Spanish food, and the appetite for Asian food is declining. In the context of SWOT analysis, this information would be included under ________.
A) strengths
B) threats
C) opportunities
D) strategies
E) weaknesses

Question

Quizplus · Accepted Answer

This information would be considered a threat in a SWOT analysis because it indicates a potential negative impact on the business due to changing consumer preferences away from Asian food.

Open Sesame Is a Chain of Thai Restaurants Located in the Western