Jamal's boss wants him to travel to Canada to do some research on good locations for their retail stores, which they are planning to open in Montreal and Ottawa. The firm currently operates 278 stores in the United States. According to Igor Ansoff's Product-Market Matrix, the extension into a new geographic region is an example of the ________ strategy.

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Ansoff's Product-Market Matrix outlines four growth strategies: market penetration, product development, market development, and diversification. In this scenario, the firm is seeking to extend its market by opening stores in a new geographic region, which is an example of the market development strategy.

Jamal's Boss Wants Him to Travel to Canada to Do