
The marketing manager of Zenith Corp. is interested in ranking clients on the basis of their profitability, and accesses a database that tells him about the frequency and size of each client's order along with the actual costs per order. This database is part of the ________ system.
A) sales information
B) customer relationship management (CRM)
C) financial information
D) employee management
E) promotion management
Correct Answer:
Verified
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