Since there are so many other companies that operate in the food service industry, the marketing manager of Gourmet Dining pays detailed attention to what other restaurants that offer similar meals, prices, and services are doing. In the context of external forces affecting marketing decisions, the marketing manager's focus is on ________.

Question

Quizplus · Accepted Answer

The marketing manager's focus on what other restaurants in the food service industry are doing suggests that they are paying attention to the competition, which is an external force affecting marketing decisions.

Since There Are So Many Other Companies That Operate in the Food