The marketing manager for Ned's Bar and Grill notices that his typical customer is a male college student. In the context of external information sources, he is using ________ to define his market.

Question

Quizplus · Accepted Answer

The marketing manager is using demographics (i.e. age and gender) to define his market, which is a type of external information source. Stereotypes, estimations, visual cues, and instincts are not necessarily based on external information sources and may not be accurate or reliable.

The Marketing Manager for Ned's Bar and Grill Notices That