A continuing process of identifying, collecting, analyzing, accumulating, and dispensing critical data to marketing decision makers is known as ________.

Question

Quizplus · Accepted Answer

The given definition describes a market information system, which is a tool used by businesses to gather data about their customers and competitors to help make informed marketing decisions. The other options either do not accurately depict the given definition or are concepts related to marketing but not specifically related to the process of collecting and analyzing data.

A Continuing Process of Identifying, Collecting, Analyzing, Accumulating, and Dispensing