Conducting an online (virtual) focus group is an appropriate alternative to a traditional focus group format, and it offers cost-efficiency and convenience.

Question

Quizplus · Accepted Answer

Online (virtual) focus groups offer cost-efficiency as there is no need for physical space, and convenience as participants can join from anywhere with an internet connection. It also allows for anonymity, which can lead to more honest and open responses from participants.

Conducting an Online (Virtual) Focus Group Is an Appropriate Alternative