The sales manager at a company wants to keep informed, so he collects, analyzes, and stores data from the macro environment on a continuous basis. This illustrates the concept of ________.

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The concept of continuously collecting, analyzing, and storing data from the macro environment is known as marketing intelligence. It helps organizations to stay informed and make better strategic decisions. Portfolio analysis is a method used to evaluate the performance of a company's products or services. Exploratory research is used when little is known about a topic and is aimed at generating new ideas or hypotheses. Probability sampling is a method of selecting a sample from a larger population in a way that each member of the population has an equal chance of being included. Mechanical observation involves systematically recording observations without the influence of human bias.

The Sales Manager at a Company Wants to Keep Informed