Brand Electronics' marketing manager would like to know about the typical consumer who purchases handheld computers. He begins by searching online and in databases for this information, but soon discovers that a product is too new for the sources to be of help. In this instance he will need ________ data to solve his research problem.

Question

Quizplus · Accepted Answer

Since the product is too new, there is no existing data available in the sources. Therefore, the marketing manager will need to collect primary data through surveys, focus groups, or other methods to gain insights on the typical consumer who purchases handheld computers. Therefore, D (primary data) is the best choice.

Brand Electronics' Marketing Manager Would Like to Know About the Typical