B&B Co. is conducting market research to determine if a new beverage will be successful. The company is in the process of determining the kind of research that needs to be done, the information needed, and the sampling plan-including the research participants. B&B is in which stage of the market research process?

Question

Quizplus · Accepted Answer

B&B Co. is in the process of determining the research design, which involves deciding on the kind of research that needs to be done, the information needed, and the sampling plan. This corresponds with the third stage of the market research process, which is establishing the research design. The other stages include searching secondary sources (B), collecting the data (A), analyzing the research data (D), and reporting the research findings (E).

B&B Co Is Conducting Market Research to Determine If a New