Dan is creating a survey for his company. The question he is currently working on asks his business-to-business customers to describe the ideal purchasing transaction. Dan is utilizing a(n) ________ question.

Question

Quizplus · Accepted Answer

Open-ended questions allow respondents to answer in their own words, providing detailed insights or opinions, which is what Dan is seeking by asking his business-to-business customers to describe their ideal purchasing transaction.

Dan Is Creating a Survey for His Company