In the market research process, once the management research deliverable has been identified, the next step is to ________.

Question

Quizplus · Accepted Answer

The next step after identifying the management research deliverable is to define the research problem. This involves clearly stating what information is needed, why it is needed, and how it will be used. Without a clear research problem, the subsequent steps of the research process can become ambiguous and unfocused.

In the Market Research Process, Once the Management Research Deliverable