Core Market Research is testing how customers react to a proposed advertising campaign for Go Fast Sports Cars. The researchers scan consumers' brains using an fMRI machine while the consumers view a series of advertisements so that they can monitor the blood flow in different areas of the brain. In this case, Core is using ________ for its market research.

Question

Quizplus · Accepted Answer

Core Market Research is using mechanical devices, specifically an fMRI machine, to monitor the blood flow in different areas of the brain while consumers view the advertisements. This is a type of neuromarketing research.

Core Market Research Is Testing How Customers React to a Proposed