The marketing managers of Brand Z Shoes have clearly defined their research problem as "If we increase our promotions expenditures, by what percentage will it increase sales?" They have also decided that they need primary data to answer this question. To collect these data, it is best for them to use ________ research.

Question

Quizplus · Accepted Answer

Quantitative research involves collecting and analyzing numerical data, which is best suited for answering a question that requires a specific numerical answer, such as the percentage increase in sales due to increased promotion expenditures. Qualitative research is more focused on understanding attitudes, behaviors, and motivations, and is typically used for exploratory purposes. Mechanical research involves using tools such as sensors or machines to collect data, which is not applicable in this scenario. Exploratory research is useful for gaining a preliminary understanding of a problem, but the research problem in this scenario is already well-defined. Case-based research involves analyzing individual cases in-depth, which is not necessary for answering this research question.

The Marketing Managers of Brand Z Shoes Have Clearly Defined