The Manager of Gina's Groceries Wanted to See How Customers

The manager of Gina's Groceries wanted to see how customers would react to some new displays. To collect this information, she posted employees where they could see the display and had them record how long customers looked at it, whether they picked up the item, and if they took the item with them. In this case, she is using ________ for her market research.

A) situation analysis
B) secondary data
C) in-depth interviews
D) observational data
E) focus groups