Burger Bistro recently experienced a decline in hamburger sales after salmonella was discovered during a health inspection at one of the restaurants. The marketing manager was interested in how other restaurants had dealt with similar situations. Which of the following types of data would be the most appropriate way to find answers related to this marketing problem?

Question

Quizplus · Accepted Answer

Secondary data, which is data that has already been collected by others, would be the most appropriate type of data in this situation. The marketing manager can research how other restaurants have dealt with similar situations and learn from their experiences without having to conduct their own research.

Burger Bistro Recently Experienced a Decline in Hamburger Sales After